Copyright
© Willie Crawford
Some
owners of content sites are earning four and even five-figure incomes
per month selling "nothing." They're doing this by selling their
targeted traffic to other websites through Google's AdSense program.
If
you're not familiar with (r)AdSense, it's where (r)Google pays website
owners ("publishers") to run ads on their sites. Google accepts paid
ads from advertisers, and then shares this revenue with the publishers
who allow these ads to be displayed on their sites. They pay based upon
clicks generated from the publishers' sites.
Many
publishers have discovered that running Google AdSense ads is more
lucrative, and less trouble, than marketing their own products or
services. So an entire industry has sprang up around monetizing
websites using AdSense and other pay-per-click programs.
The
"industry" is mature enough that seminars are even held that teach how
to best monetize your content sites. I'll be attending a seminar, in
New Orleans, Louisiana, on September 9th - 11th, 2005, that has this
very focus. You can read more about it at:
http://WillieCrawford.com/new-orleans-seminar.html
Since
MOST people I've communicated with aren't earning four or five-figure
incomes per month, let's examine how you increase your chances of
earning these amounts.
First
of all, your website has to be on a topic (a niche) where people are
spending lots of money. There are niches where advertisers often spend
$40 - $50 per click... just to get visitors to their websites.
Obviously, these visitors buy "things" on these websites that make it
worthwhile to pay that much for the traffic.
In
case you're wondering what keywords any "sane" marketer would spend $50
on a single click for, read on...
Certain
visitors to websites, that later convert to customers, could literally
be worth thousands, even millions, to marketers. These marketers know
the lifetime value of their visitors, and have the conversion rates
calculated! Markets where customers can be this lucrative include
legal/lawsuits, medical, higher education, real estate, new and used
vehicles, investments, travel, and products offering residual income.
There are many others.
I
actually have a list of over 9000 keywords that I consult when building
a new site, or optimizing an existing site. Doesn't it makes perfect
sense to create sites that attract visitors with a high
value-per-visitor?
You
can grab a copy of my list along with a few personal notes on how to
monetize these high-value keywords at: http://9000TopPayingKeywords.com
The
keywords on the list above range from 93 cents to $108 per click. There
ARE higher priced keywords but you probably don't want to focus on them
since the competition can be incredibly cutthroat. There are niches
where your competitors will actually sabotage your efforts. Money does
that to some people :-)
It
makes economic sense to build a site around topics where people are
actually spending money already.
It
makes sense to target a market where people have money to spend - and
they expect to spend it on products similar to yours. In that sense,
you can even set up site designed to generate traffic for governmental
agencies, foundations, charities, etc. It's all about getting in front
of the traffic and then re-directing that traffic to those willing to
pay for it.
When
setting up content sites, it's important that you not violate the
terms-of-service at the pay-per-click management firm that you plan on
using. For example, Google actually tells you that you should not build
sites just for their AdSense program. Yet, they need sites to display
their customers' ads in order for their program to work.
It's
a delicate balancing act. Google wants to deliver relevant clicks to
their customers. They know that traffic coming from "junky" or "spammy"
sites may not convert as well for their customers. This would lower
their customers ROI, and lead to many unhappy customers. This would
drive Google's customers to their ever-growing competitors.
Google
wants webmasters that have quality, targeted traffic to run AdSense
Ads. When you set up a free blog on Google's Blogger.com they even have
the AdSense invitation "programmed" into the signup process.
So
how DO you win the Google AdSense War and get your share of that
multi-billion dollar advertisers' revenue stream? You build
high-quality content sites that focus on niches where people are
spending money. It's as simple as that. You let those already doing it
teach you what works best - it's a easy as that!
About
the author:
Willie
Crawford has taught PROVEN Internet marketing
techniques
to thousands of successful Internet
entrepreneurs
since late-1996. Grab a free copy of
his
comprehensive, 20-Lesson Internet Marketing
Success
Course now at: http://WillieCrawford.com
If you
really want to Skyrocket your Adsense income, then learn from the guy
who makes over $25,000 per month from Google Adsense! Joel Comm's
Adsense Secrets Ebooks tells you everything you need to know about
making a huge income from Adsense.
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